Business owners have a love-hate relationship with reviews and for a good reason. Got positive reviews? Not only are they a massive boost to your self-confidence, but positive reviews can go a long way to establishing your credibility and enticing other viewers to buy. Negative reviews, however, can ruin your day on a personal level, and they can also scare off potential buyers. But the bottom line is, reviews can help your business more than hurt it. How so? We’ll explore how and why reviews are beneficial and how a review writing service can boost your bottom line.
Obscurity is the number one enemy of new, small businesses. Even if you have the best product or service in the world, if no one knows, it doesn’t matter. At the beginning of your business career, marketing is almost as, if not more, important than the offerings. Reviews are a form of SEO marketing that can help you get discovered online.
How does this work?
When a consumer enters a search query with keywords that closely match your business, your reviews will show up on Google. Google has partnered with several websites that host reviews. When a company appears on the SERPs, Google pulls reviews from these partnered websites and displays them to the viewer.
Also, keep in mind that Google takes your review ratings and organizes them in such a way as to determine the order of the search results page. More than 100,000 surveyed developers from Apple, Microsoft, and real estate agencies use Yelp reviews to vet new businesses they intend to partner with. Got more and better reviews than your competitor? Your business will get a higher ranking on the SERPs.
In a nutshell, a review writing service can boost your SEO and increase your online presence and discoverability.
- Reviews Build Credibility
70% of the buyer’s’ journey is completed before they speak to a salesperson. Your customers are out there right now searching for your unique offerings. And more than 90% of consumers will research a business before they either:
- Make an online purchase
- Visit a physical store location
So, reviews can help drive in-store traffic as well as website traffic for your business. The material contained within an informative and well-written review can establish credibility with your company. In fact, more than half of all consumers say they trust online reviews just as much as a recommendation from a trusted friend or family member. If you think about it, having reviews for your customers to look over is a form of excellent customer support and service. By investing in a review writing services, you’re helping your customers and making it easier for them to make a decision that will benefit you both. And, positive reviews can help close the sale.
Also, reviews give you invaluable feedback from your target audience. With reviews, you know what’s working and what isn’t. You can easily replicate strategies you know are increasing your bottom line. And quickly abandon or remedy things that are harming your business. Reviews are an excellent source of information that will help inform your future business goals.
- Reviews Make Marketing Easy
Word-of-mouth is an incredibly powerful marketing technique. And reviews are the pinnacle of this digital marketing strategy. Instead of having to spend your time, money, and sweat equity into a newfangled marketing ploy, reviews do all of the talking for you. Best of all, you don’t have to do anything except commit to making the initial, upfront investment in a review writing service.
A professionally written review isn’t constrained to long-form website content either. Short and useful Tweets, Facebook, or Instagram posts can also do wonders for jettisoning a word-of-mouth marketing strategy and establishing your credibility. If you want to grow your online presence and build your credibility with targeted leads, consider investing in a review writing service ASAP.